doTERRA vs LiveGood: A Wake-Up Call and a Fresh Opportunity

doTERRA vs LiveGood

I’m writing this with deep respect for those who’ve invested time and energy in doTERRA. It’s been a giant in the wellness and essential oils space for years. But this isn’t just about oils or brand loyalty—this is about sustainability and affiliate success in 2025 and beyond.

This is your wake-up call.

The truth is, the wellness landscape has shifted, and it’s time to examine the numbers, the models, and what’s really working now.

Why Expensive Wellness Products Just Don’t Work Long-Term

Let’s be honest—doTERRA’s product is strong. But the pricing structure has become outdated for the modern consumer and affiliate. Here’s a look at typical doTERRA wholesale oil prices:

• Tea Tree Oil – $26.00
• Lemon Oil – $15.50
• Lavender Oil – $29.00
• Peppermint Oil – $26.00
• Frankincense Oil – $79.00
• On Guard Touch – $27.00

Now let’s look at LiveGood, which offers high-quality, clean-label essential oils at a fraction of the price:

• Tea Tree (15ml) – $8.95
• Frankincense (15ml) – $15.95
• Immunity Blend (15ml) – $12.95
• Peppermint (15ml) – $8.95
• Lavender (15ml) – $9.95
• Lemon (15ml) – $7.95
• Complete 6-Pack (All 15ml) – $49.95 (Member Price)

Same commitment to purity and wellness. But at just a third of the price.

The average customer today is smart, price-conscious, and not easily swayed by branding alone. They’re looking for real value—and LiveGood is delivering it.

Price Comparison: How Much Cheaper Is LiveGood?

Let’s break it down by product to see the real savings:

Oil	doTERRA Wholesale	LiveGood Member Price	% Cheaper with LiveGood
Tea Tree	$26.00	$8.95	65.6% cheaper
Lemon	$15.50	$7.95	48.7% cheaper
Lavender	$29.00	$9.95	65.7% cheaper
Peppermint	$26.00	$8.95	65.6% cheaper
Frankincense	$79.00	$15.95	79.8% cheaper

And if we compare the full package:

• doTERRA total (6 oils): $180.00
• LiveGood total (6 oils): $49.95

That’s a total savings of over 71%! 🤯

When you can get equal (or better) quality products for 1/3 the price—and actually earn commissions on products customers can afford to reorder—you realize it’s time for a shift.

🚨 The Industry Is Changing: Modere Closed. Is doTERRA Next?

Earlier this year, Modere—a major wellness brand with over 3 million customers—shut down its operations completely.

Why? The same reason many older MLMs are struggling: overpriced products in a value-driven economy.

And now, troubling signs are appearing at doTERRA too. Multiple reports from the field suggest that doTERRA has started banning long-time advocates without clear explanations—a move that appears to be tied to absorbing their downlines and redirecting commissions.

Whether this is an internal restructuring or something deeper, one thing is clear: trust and transparency are fading fast.

If Modere—with all its scale and momentum—couldn’t survive the 2025 consumer mindset, how long can doTERRA last under pressure?

The writing is on the wall. And many smart affiliates are already seeking better, more sustainable options.

doTERRA vs. LiveGood: Affiliate Program Comparison

Feature	doTERRA	LiveGood
Start-Up Cost	$35 enrollment + optional kits	$40 one-time + $9.95/month (or $99.95/year)
Product Pricing	High (essential oils + supplements)	Affordable (e.g., under $25 for most items)
Compensation Model	Unilevel + Fast Start + Power of 3	6-Stream Affiliate Model
Team Commissions	Up to 7 levels	15 levels deep (matrix pay plan)
Bonus Structure	Leadership Pools, Rank Bonuses	Fast Start, Matrix, Matching, Retail, Diamond
Product Purchase Requirement	Monthly PV to qualify for commissions	Not required
Global Reach	Yes, but tied to high-volume sales tactics	Rapid global expansion, low-barrier entry
Affiliate Tools Provided	Basic back office, webinars	Funnels, websites, back office, real-time dashboards
Company Status (as of 2025)	Active, but decline in growth	Rapidly Growing

Real Numbers: Membership Comparison

Metric	doTERRA	LiveGood
Founded	2008	2022
Status (2025)	Active, declining in momentum	Active and expanding
Total Members/Customers	Estimated 2M+ globally	1.8 million+ (as of April 2025)
Revenue Model Outcome	Complex, team-rank dependent	Affiliate earnings growing globally

Membership Growth Rate Breakdown

Company	Total Members	Years in Operation	Average Members/Day
doTERRA	~2,000,000	17 years (2008–2025)	~322 per day
LiveGood	1,800,000+	3 years (2022–2025)	~1,644 per day

LiveGood is growing 5x faster than doTERRA—despite being 14 years younger.

The Freedom Factor: Exclusive vs. Open Affiliate Models

Another critical difference between doTERRA and LiveGood comes down to freedom of choice.

doTERRA’s affiliate agreement includes exclusive promotion clauses, meaning that as an advocate, you’re not allowed to promote other wellness or supplement companies—even if they’re not direct competitors.

This exclusivity clause isn’t just about brand protection—it’s a control tactic. It limits your growth, your options, and your ability to diversify your income. If you step outside their lines, you risk deactivation.

By contrast, LiveGood gives you full freedom. You can promote other companies, build other brands, or run parallel businesses. There’s no conflict of interest, fine print, or punishment for growing your empire however you see fit.

In today’s creator economy, affiliate leaders need flexibility. LiveGood understands that—doTERRA does not.

If you’ve ever felt “boxed in” or afraid to explore new opportunities for fear of losing what you’ve built, it’s time for a platform that respects your ambition.

If You’re a doTERRA Advocate, Here’s What to Do Next

You already know how to lead. You’ve shared products, built belief, and supported a community. That experience is your superpower.

But if you’ve felt burnout, pricing objections, or your team stalling—it’s not you. It’s the model.

LiveGood offers:

• Affordable products people actually reorder
• A comp plan built for average affiliates, not just top ranks
• Global, digital-first infrastructure that works from day one

Rebuild with Confidence

You don’t have to start from scratch. You already have the skills. What you need is a modern platform that amplifies your effort—not restricts it.

LiveGood is that platform.

The Time to Move Is Now

2025 is the year wellness affiliate marketing changes forever. High-price, outdated models are fading fast.

👉 Get Started Now with Daniel Popa’s Team (Free webinar training where we explain everything)
🎥 Take the LiveGood Tour to see why so many leaders are making the switch.

Let’s build something fresh. Sustainable. Scalable. This time—built to last.

Essential Oils Showdown: Is Lavender Oil Really Worth the Price?

🌿 Lavender Oil – Calming Power at What Cost?

Lavender is one of the most popular essential oils in the world—and for good reason. It’s known for its calming properties, sleep support, and skin-soothing effects. But not all lavender is priced equally… or transparently sourced.

💸 Price Comparison: LiveGood vs. doTERRA

Brand	Price (15ml)	Quality Certifications	Certificate of Analysis Available?
doTERRA	$29.00	100% pure essential oil	❌ Not publicly listed
LiveGood	$9.95	100% pure, GC/MS tested	✅ Yes – published on the certificate page

You read that right. LiveGood’s lavender oil is over 65% cheaper—and they make their third-party testing results available right on their website.

🌱 Let’s Talk Quality

Both companies claim purity, and both use standard extraction techniques like steam distillation. However, only LiveGood offers full transparency to back up that claim.

• LiveGood posts their Certificate of Analysis (COA) publicly. You can see for yourself that it’s GC/MS tested for purity and potency.
• doTERRA does not offer public COAs, making it harder for the average customer to verify quality without insider access or contacting support.

💡 The Bottom Line

Lavender oil is a must-have in any wellness toolkit—but that doesn’t mean you should overpay for it. With LiveGood, you’re getting:

• Verified quality
• Clear sourcing
• A third of the price

🍋 Lemon Oil – Fresh Energy or Expensive Hype?

Lemon oil is a favorite for natural cleaning, uplifting mood, and detox support. It’s bright, refreshing, and incredibly versatile. But the price gap between brands might surprise you.

💸 Price Comparison: LiveGood vs. doTERRA

Brand	Price (15ml)	Quality Certifications	Certificate of Analysis Available?
doTERRA	$15.50	100% pure essential oil	❌ Not publicly listed
LiveGood	$7.95	100% pure, GC/MS tested	✅ Yes – published on the certificate page

LiveGood’s lemon oil costs just about half the price of doTERRA’s, while still offering third-party lab validation.

🌱 What About Quality?

Both companies extract lemon oil from the rinds using cold pressing. While doTERRA claims rigorous sourcing, it does not make independent testing available publicly.

LiveGood not only tests for purity and potency, but shares the full lab results openly—so you always know what’s in your bottle.

💡 The Bottom Line

If lemon oil is part of your daily wellness or cleaning routine, there’s no reason to overpay. LiveGood delivers a pure, effective oil for:

• Less than $8
• Lab-verified quality
• No compromise on freshness or potency

🌱 Tea Tree Oil – The Natural Cleanser That Shouldn’t Break the Bank

Tea Tree oil is a must-have for anyone who values natural skincare, scalp treatments, and household cleaning. But with similar ingredients and sources, why does the price differ so much?

💸 Price Comparison: LiveGood vs. doTERRA

Brand	Price (15ml)	Quality Certifications	Certificate of Analysis Available?
doTERRA	$26.00	100% pure essential oil	❌ Not publicly listed
LiveGood	$8.95	100% pure, GC/MS tested	✅ Yes – published on the certificate page

At just $8.95, LiveGood’s Tea Tree oil is over 65% cheaper than doTERRA’s version, and you still get verified lab testing included.

🌱 Quality & Transparency

Tea Tree is often used on the skin and scalp, which makes purity and safety essential. LiveGood takes the lead again by:

• Publishing its Certificate of Analysis for public review
• Ensuring GC/MS testing to confirm no adulterants or additives

doTERRA may claim quality, but the lack of transparent lab data creates a gap in consumer confidence.

💡 The Bottom Line

Tea Tree oil is powerful, versatile, and widely used—but it shouldn’t be overpriced. LiveGood gives you:

• The same therapeutic benefits
• More transparency
• And 65% savings to match

🌬️ Peppermint Oil – Energize, Refresh, and Save

Peppermint is one of the most invigorating oils you can own. Known for boosting alertness, relieving headaches, and opening the sinuses, it’s a daily go-to for many. But again, price and transparency are what set brands apart.

💸 Price Comparison: LiveGood vs. doTERRA

Brand	Price (15ml)	Quality Certifications	Certificate of Analysis Available?
doTERRA	$26.00	100% pure essential oil	❌ Not publicly listed
LiveGood	$8.95	100% pure, GC/MS tested	✅ Yes – published on the certificate page

LiveGood offers its Peppermint oil at a 65% lower price than doTERRA, yet the quality is equal—if not more clearly verified.

🌱 Peppermint Purity

Peppermint can be used in diffusers, diluted for topical use, or added to homemade sprays and balms. Because it’s so commonly applied near the face and skin, purity and safety are essential.

LiveGood takes no shortcuts:

• GC/MS tested for chemical markers
• COA published with every batch

Compare that to doTERRA’s more expensive alternative, and the value becomes impossible to ignore.

💡 The Bottom Line

Peppermint oil is one of the most versatile, uplifting oils you can use—but there’s no need to overpay for it. With LiveGood, you get:

• Verified purity
• Open lab results
• $17 in savings—every bottle

🌟 Frankincense Oil – The “King of Oils” Without the Royal Price Tag

Frankincense has long been considered one of the most powerful and spiritually significant essential oils. It’s used for skin care, inflammation, mood balance, and even meditation. But its historical prestige often comes with a hefty price tag—at least from some brands.

💸 Price Comparison: LiveGood vs. doTERRA

Brand	Price (15ml)	Quality Certifications	Certificate of Analysis Available?
doTERRA	$79.00	100% pure essential oil	❌ Not publicly listed
LiveGood	$15.95	100% pure, GC/MS tested	✅ Yes – published on the certificate page

With LiveGood, you’re paying 80% less for the same core benefits—without compromising on sourcing or testing.

🌱 A Question of Purity and Proof

Frankincense oil is prized for its therapeutic effects, so it’s crucial to ensure it’s unadulterated and rich in natural compounds like alpha-pinene and boswellic acids.

LiveGood not only GC/MS tests every batch but also makes the full COA publicly available for customer review.

doTERRA, while a well-known name, does not offer the same level of transparency. For a $79 product, customers deserve more visibility into what they’re actually buying.

💡 The Bottom Line

Frankincense is often the most expensive oil in a collection—but it doesn’t have to be. With LiveGood, you receive:

• A trusted, tested product
• Full lab transparency
• An essential oil experience without the luxury markup

At $15.95, LiveGood’s Frankincense delivers incredible value—and restores your trust in what’s inside the bottle.

🛡️ Immunity Blend vs. On Guard Touch – Protection Without the Premium Price

When immune support is a priority, essential oil blends like doTERRA’s On Guard and LiveGood’s Immunity Blend are go-to choices. These oils are commonly used in diffusers, rollers, and topical balms for seasonal defense—but price and access to quality data make all the difference.

💸 Price Comparison: LiveGood vs. doTERRA

Brand	Price (15ml)	Quality Certifications	Certificate of Analysis Available?
doTERRA (On Guard Touch)	$27.00 (Wholesale)	100% pure essential oil	❌ Not publicly listed
LiveGood (Immunity Blend)	$12.95	100% pure, GC/MS tested	✅ Yes – published on the certificate page

LiveGood’s Immunity Blend gives you a 52% savings over doTERRA’s On Guard Touch wholesale pricing—and even more when compared to retail ($36).

🌱 Transparency and Trust

Immune-support blends often include a powerful mix of oils like clove, cinnamon, eucalyptus, and rosemary. You want confidence in purity and balance.

LiveGood provides that by:

• Publishing their Certificate of Analysis (COA) with each batch
• Testing for both safety and potency

doTERRA, by contrast, does not make COAs easily accessible to consumers. This limits your ability to verify what’s in the bottle.

💡 The Bottom Line

When it comes to immune support, trust and quality are everything. LiveGood’s Immunity Blend delivers:

• Verified safety and composition
• Powerful protection at half the cost
• No compromise on therapeutic integrity

Smart health starts with smart choices—and LiveGood makes that choice clearer than ever.

📦 Complete Essential Oils Box Set – Value in Every Drop

If you’re looking to build or refresh your essential oils toolkit, both doTERRA and LiveGood offer bundle options. But the difference in value is massive.

💸 Complete Kit Price Comparison

Brand	Product Description	Price	Number of Bottles	Cost Per Bottle
doTERRA	6 Essential Oils (15ml each)	$180.00	6	$30.00
LiveGood	Complete Essential Oils Pack (15ml each)	$49.95	6	$8.32

That’s a total savings of over $130 when choosing LiveGood’s set—without compromising on purity, testing, or effectiveness.

🌱 What’s Included?

LiveGood’s Essential Oils Kit (6 x 15ml):

• Lavender
• Lemon
• Peppermint
• Tea Tree
• Frankincense
• Immunity Blend

Every bottle is GC/MS tested, and Certificates of Analysis are published online, so you know exactly what you’re getting.

💡 The Bottom Line

Whether you’re new to essential oils or restocking your collection, LiveGood’s box kit is the obvious choice:

• Only $8.32 per bottle
• Transparent testing and sourcing
• One affordable package for daily wellness

When it comes to oils, it’s not just what’s in the bottle—it’s the value behind the brand. And LiveGood delivers both.

🚀 Why Affiliates Win with LiveGood Essential Oils

For affiliates looking to build a sustainable business, LiveGood’s essential oil lineup creates the perfect opportunity:

📊 Massive Price Advantage = More Sales

• LiveGood oils are up to 80% cheaper than doTERRA’s
• A full 6-bottle kit for just $49.95 vs. $180 with doTERRA
• That’s a 72% savings, making it far easier for customers to say YES

🧾 No Monthly Quota or Overpriced Autoship

• Affiliates don’t need to push expensive kits to stay qualified
• There’s no monthly requirement to earn commissions
• Sell with integrity, not pressure

💬 Word-of-Mouth Becomes Effortless

When customers receive:

• A full oil collection for under $50
• Verified purity (COAs included)
• Results they can feel at a fraction of the cost…

They naturally share it. Customers become fans, and fans become referrals.

💡 Higher Conversion. Lower Risk. Repeat Orders.

With doTERRA, the $180 price tag forces many to hesitate—or quit altogether. But with LiveGood:

• Customers try more products because they can afford to
• There’s less risk and more trust
• And satisfied buyers lead to recurring commissions

For affiliates, it’s simple math: Cheaper products = higher volume = more success.

This is how LiveGood flips the wellness business model in your favor—so you’re not just selling oils… You’re building something that lasts.

📝 Disclaimer

All images, logos, and trademarks referenced belong to their respective owners. This article was created as part of a research and educational comparison between prominent MLM companies’ essential oil offerings and business models.

The opinions expressed here are solely based on my personal study, analysis, and interpretation of publicly available information, pricing structures, and compensation plans from over 50 leading MLM companies. My intent is not to criticize but to provide clarity and insight.

If you’re reading this, I encourage you to take this as an eye-opener, not a condemnation. Question what you’ve been told. Compare. Verify. And choose what works best for you—with facts in hand and freedom to decide.