Young Living vs. LiveGood: The Essential Oils Showdown You Need to See
Essential oils have become a staple in millions of households, but not all oils (or companies) are created equal. If you’ve been a loyal Young Living customer or affiliate, it’s time to take a closer look at how the market has changed, and what more affordable, transparent options like LiveGood are bringing to the table.
🌿 Lavender Oil – Relaxation Shouldn’t Be Expensive
Lavender is known for its calming and skin-soothing benefits, but you shouldn’t have to pay a premium for peace of mind.
| Brand | Price (15ml) | COA Transparency |
|---|---|---|
| Young Living | £29.64 | ❌ Not public |
| LiveGood | $9.95 | ✅ Yes |
LiveGood offers the same quality for over 66% less, and you get the lab results to prove it.
🍋 Lemon Oil – Clean Living, Cleaner Pricing
Lemon oil is a household favorite for cleaning, mood-boosting, and energy. But the pricing gap is hard to ignore:
| Brand | Price (15ml) | COA Transparency |
| Young Living | £14.04 | ❌ Not public |
| LiveGood | $7.95 | ✅ Yes |
Over 40% savings and proof of purity in every drop.
🌬️ Peppermint Oil – Wake Up to the Savings
Great for headaches, clarity, and freshness—Peppermint is powerful. But not when it comes to your wallet.
| Brand | Price (15ml) | COA Transparency |
| Young Living | £25.44 | ❌ Not public |
| LiveGood | $8.95 | ✅ Yes |
That’s nearly 65% savings, without sacrificing quality.
🌟 Frankincense Oil – The “King of Oils” or the King of Markups?
Frankincense is a healing staple, used for skin, mood, and spiritual support. But at what cost?
| Brand | Price (15ml) | COA Transparency |
| Young Living | £84.54 | ❌ Not public |
| LiveGood | $15.95 | ✅ Yes |
Save over 80% on one of the most prized oils.
🌱 Tea Tree Oil – Natural Doesn’t Have to Mean Expensive
Tea Tree is a must-have for skincare, scalp, and cleaning.
| Brand | Price (15ml) | COA Transparency |
| Young Living | £28.62 | ❌ Not public |
| LiveGood | $8.95 | ✅ Yes |
LiveGood delivers cleaner pricing and cleaner ingredients.
🛡️ Immunity Blend – Immune Support That Makes Sense
Young Living’s ImmuPower vs. LiveGood’s Immunity Blend:
| Brand | Price (15ml) | COA Transparency |
| Young Living | £72.42 | ❌ Not public |
| LiveGood | $12.95 | ✅ Yes |
That’s a jaw-dropping 82% savings—without cutting corners.
📦 Complete Essential Oils Box Set – The Ultimate Comparison
Why buy oils one by one when you can save even more with a full set?
| Brand | Kit Name | Price | Cost Per Bottle |
| Young Living | Feelings Kit | £205.80 | ~£34.30 |
| LiveGood | 6-Pack Set | $49.95 | ~$8.32 |
LiveGood’s box is 4x more affordable—and every oil is 15ml, GC/MS tested, and publicly verified.
🚀 Why Affiliates Win with LiveGood Essential Oils
Let’s be honest: Overpriced products are hard to sell. But LiveGood flips the script for affiliates.
| Feature | Young Living | LiveGood |
| Monthly Purchase Required | Yes | No |
| Product Pricing | High | Affordable |
| Transparency | Internal testing only | Public COAs |
| Global Growth (2025) | Plateaued | Exploding (1,800,000+ members) |
| Flexibility to Promote Others | No (exclusive clause) | Yes – promote any brand freely |
LiveGood lets you:
- Earn without inventory
- Retain customers with better value
- Grow with zero risk or pressure
When products are affordable, people reorder. When quality is visible, trust is automatic.
And when trust + value meet? Growth happens.
Business Trends: The Rise of Smart Models and the Decline of High-Margin Giants
In addition to comparing product pricing and quality, let’s take a deeper look at what’s happening behind the scenes in the essential oils industry—from revenue trends to business model sustainability.
📊 Revenue Growth Snapshot (2019–2024)
| Company | 2019 Revenue | 2024 Revenue | 5-Year Trend | Est. Change |
|---|---|---|---|---|
| Young Living | $1.9B | $1.8B | 📉 Decline | -10% |
| doTERRA | $1.8B | $1.45B | 📉 Decline | -19% |
| Modere | $350M | $195M | 📉 Collapse | -44% |
| LiveGood | $5M (2022) | $120M | 📈 Explosive 🚀 | +2,300% |
📈 Member & Affiliate Momentum
| Company | Total Members (2025) | Affiliate Flexibility | Monthly Autoship Required | Transparency (COAs) |
| Young Living | ~3 million | ❌ Exclusive to brand | ✅ Yes | ❌ Not publicly shared |
| LiveGood | 1.8 million+ | ✅ Promote any brand | ❌ No | ✅ Public & Verified |
Despite having fewer members for now, LiveGood’s model is showing faster momentum, with a compound member growth rate of nearly 1,600+ new users daily in 2025, while Young Living has reached market saturation and plateaued.
🧮 Shutdown Probability? A Pattern Emerging
- Young Living is down 10% in revenue over 5 years, which suggests a slow but steady decline.
- With pricing far above market expectations and an inflexible affiliate program, the conditions are eerily similar to Modere before their 44% collapse and shutdown.
If the pattern continues, Young Living could face a 20–30% drop over the next 2–3 years, placing them in high-risk territory—especially as customers flock to affordable, transparent brands.
🏆 Who Will Win from 2025 Forward?
The market is choosing based on facts:
- LiveGood is growing at a rate of 2,300% in just 2 years
- It has no monthly requirement to earn
- It allows affiliates to promote other brands freely
- It posts public Certificates of Analysis to earn customer trust
It’s not about who has been around longer—it’s about who adapts faster.
LiveGood isn’t just winning in growth—it’s redefining the entire model for modern wellness.
🚨 Why These Giants Are Headed Toward Collapse
The cracks are no longer just forming—they’re widening.
The downfall of major essential oil companies like Young Living and doTERRA is being driven by one key issue: inflated pricing structures that no longer make sense in 2025.
Let’s break it down:
- The average cost of a 15ml essential oil bottle at Young Living and doTERRA ranges from £25 to £85+.
- LiveGood offers the same size oils, with third-party testing, for an average of just $8–$15.
This gap is forcing customers to rethink loyalty—and affiliates are leaving faster than ever.
💸 Forced Autoship = Affiliate Burnout
Many top-heavy MLM models require monthly purchases (autoship) just to qualify for earnings. For most affiliates, that means:
- Spending more on products than they earn back
- Feeling pressured to recruit or sell high-priced oils
- Watching commissions go to top leaders while they struggle
📉 No Growth Strategy = No Future
From the charts above, it’s clear:
- Modere saw a -44% collapse before closing its doors
- Young Living and doTERRA have lost millions in annual revenue
- Meanwhile, LiveGood is up 2,300% in just two years
These legacy companies are doing little to evolve:
- Still relying on hype and exclusivity
- Paying high commissions to top leaders while the majority earn nothing
- Carrying huge overhead—brick-and-mortar offices, global warehouses, and expensive operations that bleed profit
In contrast, newer models like LiveGood:
- Run lean
- Focus on value, transparency, and affiliate freedom
- Deliver results, not empty promises
🔚 The Truth No One Wants to Say (But You Need to Hear)
High rent + high product pricing + high commissions for the 1% = a disaster waiting to happen.
And it’s already happening. One company at a time.
The real winners going forward? The brands that keep it simple, affordable, and transparent for both customers and affiliates.
LiveGood is leading that charge.
🎥 Want to See Why Everyone’s Talking About LiveGood?
Whether you’re brand new or already an affiliate looking for a quick refresher—don’t miss our 2-part video training series that explains everything:
✅ What makes LiveGood different
✅ How our products work and why they matter
✅ The powerful payment plan and how you earn
✅ How to build a real online business step-by-step
✅ Why thousands of people are joining every week
👉 Insert your name and email to register for instant access to the videos.
Once you register, you’ll also receive exclusive updates from me about LiveGood news, growth tips, training, and new product launches—straight to your inbox.
✉️ Don’t worry; you can unsubscribe at any time by clicking the Unsubscribe link at the bottom of any email.
🧾 Final Thought
If you’ve been spending £205+ for a boxed oil kit that delivers the same quality as one that costs $49.95, it’s time to rethink your choices.
Customers are smarter. Affiliates are burned out. 2025 demands a model built on transparency, value, and freedom.
This isn’t just about comparing oils. It’s about understanding the shift.
Compare. Question. Decide.
📝 Disclaimer
All images, logos, and trademarks referenced belong to their respective owners. This article was created as part of a research and educational comparison between the essential oil offerings and business models of prominent MLM companies.
The opinions expressed here are solely based on my personal study, analysis, and interpretation of publicly available information, pricing structures, and compensation plans from over 50 leading MLM companies. My intent is not to criticize but to provide clarity and insight.
If you’re reading this, I encourage you to take this as an eye-opener, not a condemnation. Question what you’ve been told. Compare. Verify. And choose what works best for you—with facts in hand and freedom to decide.